Service — Brand

Is Your Brand Consistent from Your Signage to Your WhatsApp?

Flat-lay of brand identity deliverables on a slate-grey desk with ochre accents

We design cohesive brand identities for Eldoret businesses — logo, colour, type, and a practical guide your whole team can follow.

Start a Brand Project

How a Brand Identity Project Works

A Pixelaterra brand identity project begins with a discovery session — typically 60 to 90 minutes by phone or in person — where we learn about your business, your competitors, the customers you most want to attract, and the impression you want to leave. We then develop three distinct logo concepts, each accompanied by a suggested colour palette and font pairing. You choose one direction and we refine it through up to two rounds of revisions until it is ready for production. The final deliverable is a compressed folder containing your logo in SVG, PNG (transparent), and PDF formats, a print-ready version in CMYK, and a brand guide document covering correct logo usage, colour codes (HEX, RGB, CMYK), and typographic rules. The entire process takes two to four weeks and requires no design software on your side.

What the Brand Identity Package Includes

A slate-professional, polished set of assets built for both screen and print from day one.

Logo Suite

Primary logo, horizontal variant, icon-only mark, and a reversed (white) version — covering every placement from business cards to vehicle decals without improvised cropping.

Colour Palette

Three to five brand colours specified in HEX, RGB, and CMYK, chosen for contrast accessibility and for how they reproduce on both digital screens and offset-printed materials.

Typography Selection

A heading and body font pair, with guidance on sizes, weights, and line spacing — selected from Google Fonts so there is no licence cost for your team to use them.

One-Page Brand Guide

A single PDF your staff, printer, and signage supplier can all reference — covering do's and don'ts, minimum size rules, and approved colour combinations for backgrounds.

Honest Limits of a Branding Engagement

A brand identity package covers visual design — it does not include website development, signage fabrication, or print production. How well the brand performs commercially depends on the quality of your product, your customer service, and your marketing activity, none of which a logo alone can substitute for. We also do not offer unlimited revision rounds; after two rounds of revisions on the chosen direction, additional changes are billed at our hourly rate, which we quote before starting.

“I had been using a logo made in Canva for three years and was embarrassed every time I handed out a business card. Pixelaterra created a clean, slate-toned identity that finally looked like a proper company. My supplier in Nairobi actually commented on it without being prompted.”

Samuel Korir, Korir Agri-Supplies, Eldoret

Start Building a Brand That Represents You Properly

Send us your business name, what you do, and who your customers are — we will come back with a project outline and a fixed price.

Contact Pixelaterra